KineticAd watches every creative, every day. When fatigue sets in, you hear about it first.
01
The creative fatigues.
Your audience sees the same ad too many times. Engagement quietly drops.
02
The decline is gradual.
Click-through rate (CTR) slips. Frequency climbs. Nothing triggers a report. You're focused elsewhere.
03
You find out too late.
By the time it shows in your weekly recap, the damage is done.
KineticAd catches it while you can still act.
The Engine
KineticAd tracks click-through rate (CTR) trends, frequency saturation, and decay trajectory for every active creative — combining them into a single score, updated daily. Where platforms support it, return on ad spend (ROAS) is factored in too.
CTR trend
Tracks click-through rate (CTR) over a rolling window across all platforms. A sustained drop triggers a warning before it shows in any report.
Frequency saturation
High frequency is often the first sign of fatigue — flagged before CTR has moved at all.
Runway estimate
Based on the current decay trajectory, each creative gets an estimated number of days before performance drops further.
ROAS decline
Where platforms support conversion tracking (currently Meta), return on ad spend (ROAS) drops are factored into the fatigue score as an additional signal.
Link Meta, TikTok, Google, Snapchat, or LinkedIn via a standard OAuth authorization flow. KineticAd reads performance data and never touches your settings or spend.
CTR trend, frequency, and engagement decay are combined into a single fatigue score — for every active creative, every day.
When a creative crosses a warning or critical threshold, you receive an alert with its name, severity, and estimated runway.
Every creative, every account, every day — without you doing anything.
Get notified at warning stage — not after performance has already declined.
Alerts route to Slack and email. Notion, Linear, and Asana integrations available on Agency plans.
Each creative gets an estimated time-to-critical so you can prioritize refreshes.
“I built this because I was tired of watching good campaigns quietly die. The signal was always in the data. It just needed someone to surface it.”
Jake Hyland
Founder, KineticAd
14-day free trial on all plans. No credit card charge until trial ends. Cancel anytime.
For individual advertisers.
All platforms · Up to 40 creatives monitored*
For growing brands & small teams.
All platforms · Up to 300 creatives monitored*
For agencies managing multiple clients.
All platforms · Unlimited creatives
* Each platform instance counts as one creative (e.g. the same ad running on Meta and TikTok counts as two).
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